User data

User Data is collected, processed, stored, used by AL and passed on to service providers.

Certain Data (ie name, surname, e-mail address, telephone number, etc.) must be communicated by the Users to AL to allow the creation of an Account, or at other times during the automatic collection of others data. The optional or mandatory nature of the requested data will be indicated during data collection.

Users agree that AL may use their Data for the following purposes:

  • any operation relating to the management of Users concerning orders, deliveries, invoices, complaints and in particular the management of customer accounts, and the monitoring of the customer relationship such as marketing operations, conducting satisfaction surveys;
  • for services or support requested by the User;
  • to contact the User from time to time if the latter encounters a difficulty in navigating the Website or for service updates;
  • to personalize, measure and improve the services and contents accessible from the Website;
  • to verify the accuracy of the information and verify it with third parties;
  • to prevent activities that AL thinks are potentially illegal; and
  • for the implementation of the User Terms.

AL may be required to disclose this Data in order to meet the legal requirements, implement the User Terms and respond to any claims from third parties. In all cases, this information will be disclosed in accordance with applicable laws and regulations.

AL may also share this information with:

  • a third party provider implementing services on behalf of AL (such as conducting an online survey, for example);
  • third-party companies in the case of merger transactions.

AL uses the Data exclusively for the specific purposes described above. This information will not be sold to a third party for commercial or prospecting purposes.

AL may request information from Users to evaluate potential features and services. The decision to answer an inquiry rests entirely with each User. AL uses the information collected through these surveys to improve its services.

AL takes appropriate technical and organizational measures to prevent unauthorized or unlawful processing of User Data and the loss, destruction or accidental deterioration of such Data.

In accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data ("General Regulation on the data protection ") and the Law of 30 July on the protection of individuals with regard to the processing of personal data, each User has a right of access, rectification and deletion of his personal data, the right to oppose, for reasons relating to his particular situation, the processing of his personal data, as well as the right to define directives relating to the fate of his personal data after death.

Moreover, in some cases the User may request to receive the personal data provided or, where possible, that AL transmit them directly to another controller.

In certain circumstances, the User also has the right to obtain the limitation of the processing of his personal data. For data processing requiring consent on his part, the User has the right to withdraw his consent at any time. The exercise of this right does not affect the lawfulness of consent-based treatment prior to withdrawal. For any question or complaint relating to the processing of his personal data and the exercise of his rights, any User may contact the Data Protection Officer designated by AL:

User has the right to file a claim with the competent authority for the protection of personal data.

Transfer of Personal Data outside the European Economic Area

Moreover, the provision of communication tools and platforms entails the transmission of the User's personal data (names, first names and e-mail address) for the purpose of identification as well as all the data exchanged (messages, documents, etc.) for hosting and administration purposes to providers located in countries outside the European Economic Area, in the United States, whose personal data protection legislation differs from that in force in the European Economic Area.

When AL transfers User data to the United States, we will treat your personal data in accordance with the provisions of the Standard Contractual Clauses that were set out by the European Commission (decision 2010/87/EU) and that are signed with our providers.
Moreover, because of the international dimension of the group and its organisation, AL transfers personal data of the User’s personal data within its entities located in countries not members of the European Economic Area. These transfers are covered by "Binding Corporate Rules" approved by the competent authorities for the protection of personal data. You can consult them by following this link.

Phishing or false e-mails to the User

In the event that Users receive an unsolicited e-mail purporting to come from AL and requesting personal information (such as credit card, username or password) or requesting verification or confirmation of their Account or other personal information by clicking on a link, this e-mail was probably sent by an individual trying to illegally obtain information, sometimes called "phishing" or "usurper". AL does not request this type of information by e-mail. The User is invited not to provide the required information and not to click on the proposed link. If you click on such a link, the User's Account or the information he provided to the Website would not be compromised. On the other hand, the sender of this e-mail could have access to the data communicated by the User, if these data were provided in the link or by return e-mail.

AL collects and shares anonymous information about the use of the Website with one or more tracking companies for statistical purposes.

In order to improve the browsing experience of Users on the Website and for statistical analysis purposes, AL automatically collects certain data when the User visits the Website:

  • The IP address: an IP address is assigned to your Terminal by your internet service provider so that you can access the Internet;
  • the date and time of the visit to the Website and the pages viewed;
  • the internet browser software used;
  • the duration of the connection. 


Cookies management

A “cookie” is a small file that may be stored on the User’s Terminal (computer, tablet or smartphone) when viewing certain pages of the Website. AL or AL-based service providers may use cookies to help AL analyze and measure the flow of the Website and its effectiveness to improve the quality of the service.
The Website uses the following cookies:


  • Functionality cookies,
  • Performance cookies,
  • Cookies related to the use of social networks.

Functionality cookies

Functionality cookies enable User to browse the site and use its essential features, such as secure areas on the Website. These cookies do not collect any information that could be used for marketing or targeted ad purposes.

Performance cookies

These cookies are used to establish statistics and reports that track usage of the Website (sections and content visited, duration of connection to the site, the number of error messages that occur). AL uses this information to improve the content and usability of the services as well as to test new functionalities.

This Website uses Google Analytics, an internet analytics tool that measures internet traffic and audience through remote plotters. This system allows websites to collect anonymous statistical data about their audience and use it to improve the quality of their services and the user experience of their site. Google Analytics uses cookies to help AL to understand how Users use the Website.

This Website uses Hotjar, a tool to improve the user experience on the Site. Hotjar is a technology that facilitates the understanding of customer journeys and allows to collect the opinions of users. Hotjar uses cookies to collect data on users' browsing habits, the type of terminals used to browse the Website (IP addresses are captured and stored in an anonymized format), the size of the screens of the terminals used, the information about the browser, the country from which the user logs in, and the language preferences used to browse the Website. Hotjar stores this information using nicknames. Hotjar and AL never use this information for the purposes of identifying individual users or for associating them with other data about individual users. For more details, see the hotjar privacy policy by clicking on this link. You can refuse the creation of a profile, the storage of data on your use of the Website and the use of tracking cookies by clicking on this link.

Cookies related to the use of social networks

So-called targeting cookies are linked to services provided by third parties, such as “like” and “share” buttons. They are used to provide User with services or to remember User’s sharing preferences with social networks.

The social network that provides such buttons are able to use it to identify an User, even if such User has not used the button while browsing on the Website. In fact, this kind of button can be used by the social network in question to understand browsing habits on the Website, even though the User has done nothing more than keep his social network account open on his device while visiting the Website.

AL has no control over the process used by social networks to collect information about the User’s browsing habits on the Website and linked to the personal data that they possess. AL recommends that you read the privacy protection policies of these social networks so that you understand how and by whom - in particular advertisers - the information about your browsing that they are able to obtain thanks to these application buttons. These privacy policies should allow the User to choose and set his own parameters for each of these social networks.

Management of cookies used on the Website

It is possible to prevent cookie files from using information about each User either by deleting the cookie folder from the internet browser software or by raising the privacy level of that software, but this will mean that (a) the use of the Website will be affected, and (b) the user experience on this Website and other sites that use cookies to enhance or personalize the user experience will be affected.
Web browser can be configured in such a way as to ensure that cookies are either stored on the User’s Terminal or, on the contrary, not stored (i.e., blocked), always or depending on the issuer. It is also possible to configure the browser software so that it is asked each time to the User for cookie permissions -- i.e., whether or not to store or refuse the cookies that are sent.

All cookies stored prior to your parameter settings modification will remain on your computer. You can delete them using your browser settings.
In addition, for performance cookies:
You may disable the Google Analytics performance cookies by downloading and then installing the browser plugin. 
To disable social networks cookies:
User is invited to consult the cookie use policy of each of the social networks concerned. They will allow User to make the appropriate choices for each one by setting the parameters of your choosing with individual networks.

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